- The Detroit Bureau /
- June 7, 2023
The COVID-19 pandemic greatly accelerated changes in automotive retailing, but it also helped dramatize the need for collaboration between dealers and manufacturers hoping to boost their brands.
Jessica Stafford, senior vice president of Cox Automotive, noted there was a dramatic shift in consumer expectation and perceptions in the first year of the pandemic. The shift compressed what might have been a decade of incremental changes into a single year, noted Stafford during a panel discussion on cooperation among dealers organized by Detroit’s Automotive Press Association.