Well done Nissan!
The platform is called Nissan@Home, and Nissan chose CarSaver‘s e-commerce platform to support components of a new end-to-end online buying experience for customers.
“The Nissan@Home purchasing experience integrates CarSaver features such as end-to-end online purchase of new, certified pre-owned and used vehicle inventory” Coral Springs Nissan COO Jack Jackintelle said in a news release.
Nissan chose CarSaver after a pilot program with seven dealers, of which Tamaroff Nissan and Jeffrey Nissan (Eric Frehsee, president)
“Shopping for a vehicle with CarSaver’s tools is like ordering a pizza, but more fun,” CarSaver CEO Chad Collier said.
The only missing functionality from this suite of tools is getting non-prime consumers pre-qualified at credit online. I’m referring to a credit-first approach that could get 85% of customers approved regardless of their credit history.
Too many e-commerce tools focus on prime financing, leaving up to 30% of consumers without being able to secure financing online.