Today, Frehsee oversees Tamaroff Group’s six stores in suburban Detroit that represent Honda, Acura, Nissan and Kia. As president, he also manages the company’s commercial rental business and a boutique vehicle leasing unit. “I like knowing that I’m continuing my grandfather’s legacy,” said the father of two.

It's an attempt to pick up market share in a key segment, dealers and analysts said. And through the first half of the year, Rogue sales surged 69 percent to 147,745 vehicles. Nissan dealer Eric Frehsee said the lucrative financing offer is "definitely not a sign that there are any issues with the Rogue." The crossover is "consistently our No. 1 seller," said Frehsee, president of Tamaroff Group, which operates two Nissan stores in suburban Detroit. "Rogue represents over 50 percent of our sales." Frehsee described the financing offer as an "advertising play" to attract consumers.

Tamaroff Honda and Nissan, with more than 54 years of success built on surpassing customer expectations, has received a certification in the esteemed J.D. Power 2023 Dealer of Excellence Program. This program acknowledges a limited number of exceptional vehicle dealerships across the U.S. that consistently deliver outstanding customer service. "At Tamaroff, our pursuit of customer satisfaction is a collective and never-ending effort," said Eric Frehsée, president of The Tamaroff Group. "We engage each employee to deliver unparalleled levels of sales, service and expertise and this accomplishment is a testament to the dedication we get from every team member, every day."

Automaker-dealer collaboration is essential and should increase in this new age of auto retailing. So says Eric Frehsee, president of the Tamaroff Automotive Group, a six-franchise dealership organization based in Southfield, MI, in metro Detroit. Some automakers collaborate with dealers better than others, he says during an Automotive Press Assn. panel discussion here. “It depends on the manufacturer,” Frehsee says.

The post-pandemic digital vehicle sales environment requires dealers and automakers to shift the way they market to and serve customers, said panelists at a recent Automotive Press Association event. "The environment today, post-COVID really is extremely different than it was pre-pandemic, whether it be inventory or supply chain shortages, labor shortages," Eric Frehsee, president of Tamaroff Auto Group in Southfield, Mich., said during the June 7 APA panel discussion in Birmingham, Mich.